NX Direct Expands to Texas and Prepares for Major 2026 Growth

NX Direct announces its 2025 Houston expansion, driven by strong leadership, growing client demand, and a commitment to nationwide opportunity.

ATLANTA, GA, UNITED STATES, December 10, 2025 /EINPresswire.com/ -- NX Direct, a leading sales and customer acquisition firm headquartered in Atlanta, is proud to announce its official expansion into Houston, Texas, in 2025. This milestone reflects the company’s commitment to broadening its geographic footprint and delivering enhanced service and growth opportunities across the United States.

As part of this expansion, NX Direct is pleased to highlight the recent promotion and entrepreneurial success of Mitchell Babb Jr. Mitchell’s advancement within the organization, from a high-performing team member to a newly promoted manager, has played a significant role in opening the door to Texas. Known for his discipline, consistency, and entrepreneurial vision, Mitchell became one of NX Direct’s top performers nationwide before taking on a leadership role that directly contributed to the company’s ability to scale. His proven track record in developing talent, strengthening client relationships, and driving high-impact results positioned him as a key catalyst for the company’s next phase of expansion.

Why Texas? Growth, Opportunity, and Strategic Positioning

Several strategic factors drove NX Direct’s decision to expand into Texas:

Vibrant market potential: Texas offers a rapidly growing and diverse population, providing fertile ground for NX Direct’s customer acquisition and sales initiatives across telecommunications, satellite, and entertainment sectors.


Expanded reach for clients: With a presence in Texas, NX Direct can now offer clients broader regional coverage, enabling them to efficiently scale their operations and market penetration in one of the nation’s fastest-growing states.


Local job creation & talent cultivation: The expansion will open doors for motivated professionals seeking growth and aligning with NX Direct’s ethos of training self-motivated individuals in a supportive, team-oriented environment.


Looking Ahead to 2026: Sustained Growth, Talent Development, and Market Expansion

Building on the momentum of the Texas expansion and leadership developments, NX Direct outlines ambitious plans for 2026, including:

Scaling operations throughout the US: Establishing multiple offices across key US markets, enabling localized customer acquisition efforts and faster response times for clients.


Talent recruitment and development: Hiring entry-level and experienced sales professionals to support new markets while offering the robust training, mentorship, and career-growth opportunities that have defined NX Direct’s culture.


Expanding client partnerships: Leveraging enhanced presence to attract new clients and deepen relationships with existing Fortune-500 partners seeking expansion through direct customer acquisition channels.


Fostering leadership and entrepreneurial spirit: Encouraging high-performers to take initiative, mirroring the example set by Mitchell, and supporting internal entrepreneurship to further drive innovation and growth within the company.


A Foundation Built on Culture and Opportunity

Since its founding in 2009, NX Direct has distinguished itself as more than just a sales organization; it is a springboard for individuals with drive, ambition, and the desire to build livelihoods based on merit and hard work. The company’s mission emphasizes training self-motivated individuals within a team-oriented environment while delivering top-tier service to clients.

Mitchell’s path, from undergraduate and early career roles to launching his own business, embodies the company’s values of determination, resilience, and empowerment. As he sets out on his new venture, NX Direct remains proud of his accomplishments and looks forward to his continued success and influence.

About NX Direct
NX Direct is an Atlanta-based sales and customer acquisition firm providing strategic outreach and brand growth services to clients across telecommunications, satellite, entertainment, and other industries. Known for its hands-on, face-to-face approach and dedication to career growth, NX Direct partners with top-tier companies to expand market share and deliver sustainable, long-term results.

Nelson Figueroa
NX Direct
+1 404-986-8532
hr@nxdirectatl.com

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